The Third Annual Martial Arts Benchmark Report

3 min read


Martial Arts Report

Martial Arts Report

As a martial arts school owner, you have many decisions to make each day. Should you offer discounts to bring in more students? Should you hire another instructor or add more classes to your schedule? Should you pay yourself more or use the profits to invest in and grow your business?

To make these decisions, you need facts and information. But unless you have a strong network of school owners willing to swap data, your decisions sometimes come down to trial and error. To give you the information you need to master your businesses, grow your community and delight your students, we created the third Annual Martial Arts Benchmark Report.

Once again, we surveyed school owners around the world to uncover the operational practices embraced by top-performing schools and academies. By reading this report, our hope is that you will be able to adopt the best practices required to ensure long-term financial success for your school.

To ensure the report data is helpful for you, we segmented the data by the number of active students, grouping them into three primary classifications: Small, Medium and Large schools. We also identified a fourth group called “Champions,” which includes the most profitable schools in our report, earning $7,000 USD or more each month in profits.

Champions are in it for the long haul. 

If martial arts business owners have superpowers, they are patience and discipline. These traits clearly matter as most of our Champions have been in business for at least five years.

-The Annual Martial Arts Benchmark Report, 3rd Edition

Information we share in the report includes:

• Student Agreement Types
• Student Retention Rates
• Belt Tracking and Testing Methodologies
• Lead Generation and Conversion Metrics
• Discounting Strategies
• And so much more!

Our third Annual Martial Arts Benchmark Report offers the most comprehensive collection and analysis of business data in the industry.

By downloading and reading this report, you will have the information you need to make informed business decisions and put your school firmly in the Champions category.

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About the Author: Kelli Sweeting

I'm Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I'm dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.