How to Set Up Family Membership Plans for Martial Arts

As a martial arts school owner, you’re always looking for ways to grow your student base and increase retention. One effective strategy to achieve both is by offering family memberships. Not only do family memberships encourage longer-term commitment, but they also create a sense of community within your dojo. Whether it’s siblings training together or parents signing up their children, family memberships help build a supportive atmosphere that benefits everyone.

If you’re wondering how to set up family memberships for martial arts, you’re in the right place. We’ll walk you through the process of creating these plans, and how you can implement group pricing and multi-student discounts that will keep families coming back for more.

1. Offer Flexible Membership Tiers for Different Family Sizes

The first step in setting up family memberships is to create flexible membership tiers that can accommodate families of various sizes. You want to ensure your pricing structure is adaptable for different combinations of family members—whether it’s two parents with one child or a larger group of siblings.

With Zen Planner, you can easily manage family memberships and ensure the billing process is smooth. For example, offer discounts for families with multiple members. The more members a family adds, the greater the discount per student. This encourages families to enroll multiple children or even themselves, creating a more stable and engaged student base.

2. Implement Group Pricing for Multiple Students

One of the most effective ways to make family memberships appealing is through group pricing. This allows families to save money when signing up more than one student, which benefits both you and the families. Offering a reduced rate for each additional member in the family is a great way to encourage families to join together.

For example, you could offer a 10% discount for the second student, 15% for the third, and so on. This approach gives families an incentive to bring more members in, while also increasing your overall membership numbers. Using Zen Planner, you can easily set up these pricing structures and automate the billing process, reducing manual work for you and your staff.

3. Make Multi-Student Discounts Automatic

Setting up automatic multi-student discounts can help make the process seamless for your clients. When families sign up for multiple memberships, the discount should apply automatically, without requiring additional steps. This can enhance the customer experience and reduce the chances of billing errors.

Zen Planner’s family management feature allows you to set up these automatic discounts for family plans. Once a family’s membership is added, they’ll see the discount applied directly to their account. This ease of use can make your membership plans much more attractive to families looking to save time and money.

4. Promote Your Family Membership Plans Effectively

Once you’ve set up your family memberships for martial arts, it’s important to promote them effectively. Use email marketing, social media, and your website to showcase the benefits of enrolling multiple family members. Highlight the savings, the family-friendly environment, and the convenience of having everyone in the family involved in martial arts training.

Create dedicated content, such as blog posts or video testimonials, that emphasize the importance of training together as a family. By promoting your family membership options, you not only increase attendance but also create stronger bonds between your students and your martial arts school.

5. Offer Special Family Events or Competitions

Another great way to make your family membership plans even more enticing is by offering exclusive events or competitions for families. For example, you could host a family competition day, where students compete in pairs or teams with their family members. This adds extra value to the family membership and encourages families to become more involved in your martial arts community.

Family-centric events also provide a great opportunity for cross-promotion. Encourage families to invite other family members, thus expanding your reach and attracting new potential students to your school.

Conclusion: Create a Stronger Community with Family Membership Plans

Setting up family memberships for martial arts is an excellent way to boost engagement, increase retention, and build a supportive community in your dojo. With the right pricing strategies, such as group pricing and multi-student discounts, you’ll make it easier for families to enroll and stay long-term. By implementing these strategies and using Zen Planner to streamline the process, you’ll create a win-win situation for both your martial arts school and the families you serve.

Ready to streamline your family membership plans and simplify the enrollment process? Zen Planner makes it easy to manage group pricing, multi-student discounts, and more! Book a demo today and discover how our all-in-one gym management software can help your martial arts school thrive.