Spring is the season known for bringing new change, new energy and new life. So why not apply this to your fitness business website? When determining if your website needs a little spring cleaning keep in mind, less is more.
If you have repetitive content on your site, pull some of that off. Ideally each page should serve a purpose and contain unique content. If you navigate through your site and continue running into duplicate content, remove it. Duplicate content is bad for user experience and SEO.
Your homepage should offer up the information clients are looking for quickly. Key information that should be featured on your homepage includes:
- Who you are
- What services you offer
- How to contact you
- What the client should do next
Keep the navigation as simple as possible, with clear, quality calls-to-action for prospective members to follow. It’s easy to fall down a rabbit hole when looking at a website. Just remember that prospects who come to your website are typically moving really fast so you want to sweep away those cobwebs and make it easy for them to hop around the site by following your clear calls-to-action and clean navigation.
Another way you can bring new life to your website is through your blog. Blogging can really impact your organic visibility and traffic so if you haven’t started blogging yet or you haven’t blogged in a while, now is the time to start!
If you haven’t seen the news already, Zen Planner has released a couple new website features including prospect widgets that are more flexible and visually appealing to track your leads. We also now offer an SEM program to help increase your presence in local directories as well as including PPC Facebook campaigns. If you are interested in learning more give us a shout by emailing firstname.lastname@example.org.
Interested in making your website more search engine friendly to help increase traffic and ultimately drive more leads? Get your free copy of our 8-Step SEO Guide for Fitness Businesses.