How to Get More Members with Your Fitness Website

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Amazon.com has been in business for over 24 years. 24 years! That’s longer than many of your gym members have been alive. In those 24 years, the internet has evolved, seen trends come, go, then come back again (flash animations anybody?) And, this whole time, it’s become an increasingly powerful marketing mechanism for businesses of any size.

The problem is many fitness business owners still approach building their website with a 1994 mindset. They think they need to get their business on the web and the rest will take care of itself.

That wasn’t true then, and it certainly isn’t true now.

Your website is so much more than just another business listing. It’s for putting your brand on display, it’s for bringing your community together, it’s for sharing your story, and maybe most importantly, it’s the best way to get new members through your door.

So, let’s take a quick look at some of the ways you can get more members with your fitness website and grow your business.

Want Even More Website Tips? Download Our Free 8 Step Guide To Optimizing Your Website Today!
Leading Information

Make sure your website includes the most pertinent information about your business. If someone is checking out your website to see if they want to join your gym, they should be able to find all the information they need to join in on the fun without feeling like an outsider:

  • Contact Info (Name, Address, Phone)
  • Class Schedule
  • Free Trial Information
  • Accreditation
  • Welcome Class Info
Contact Us Forms and Lead Capture Widget

The most obvious way of getting people to reach out is to simply ask them to! Zen Planner’s lead capture widgets can be embedded into any website to offer visitors a simple way to find out more and pass along their contact information.

Whether this form is followed by a simple follow-up email or a transfer of data (like a price sheet or workout information), this is a great way for people to get on board with you and your business.

Call-to-Action

Creating an engaging call-to-action on your website is an even better way of getting prospects in the door. Calls-to-action are direct, engaging, invitations to complete a specific act. For example:

  • Try a Free Class!
  • Download a Nutrition Guide.
  • Start Your Fitness Journey Today!

These call-to-action buttons or links should connect the visitor to a pertinent page where they can sign up for a free class, or a membership, or wherever you’d like them to be. Even if they are only connected to a contact form, you at least have a better gauge as to why they’re reaching out to you, and the fact that they’re ready to try their free class, download the guide, etc.

Once you have their information it’s important that you have a process in place  for contacting and reaching out to your leads. Otherwise, it is all for naught.

All of these ways to find prospects can be strategically woven into your website. Zen Planner’s website offerings include all of the above, along with search engine marketing services to make sure your website is generating as much traffic as possible.

Whether you have your own website or one of Zen Planner’s Integrated Websites, you want to get more members with your fitness website. These methods of generating prospects can help your business thrive.


Download our free guide below to get more actionable tips on how to optimize your website to bring in more members.

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Austin Bondesen, Customer Engagement Manager

Zen Planner

Austin is the Customer Engagement Manager at Zen Planner. After growing up in Texas and living in Chicago, he has found his latest home in the heart of Denver. Having completed multiple half marathons as well as the full Chicago Marathon, he is sure to find a running path no matter where he lives. At work he’s dedicated to helping customers utilize Zen Planner to it’s full potential.

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