There are many different reasons fitness business owners try to do without a website. Sometimes it’s a tight startup budget or the mistaken assumption that a social media presence will be enough. Other times it’s that they’re uncomfortable with technology and don’t now how easy and affordable a great website can be. The problem is, no matter why a fitness business owner decides to forgo a website, they soon realize it’s the wrong decision.
In this day and age, where nearly 90% of consumers use an internet search to make a purchasing decision, launching and running a business without a website is a foolish endeavor. If you happen to be facing this decision or aren’t sure if your website is all it can be, check out our list of reasons why you can’t afford to do without a website.
1. The single best way to convert leads is through a website. With forms, landing pages and content, you’re able to guide your website visitors through the decision-making process and into your gym.
2. With a simple integration of your website and member management software, your members will have self-service functionality, like the ability to pay for their membership, change their contact information and replace their expired credit cards. You’ll also be able to embed your class schedule into your website, so members can see the most up-to-date class information and reserve their spots before they arrive.
3. Websites give you the ability to reach more of your target audience. They help you connect with more interested people than any other form of marketing and advertising can.
4. Websites provide all the information a potential member will need. From your address, phone number, rates and class times to your FAQs and images, everything is stored andaccessed in one easy to find location.
5. Websites create credibility and legitimacy. After all, people have grown to expect that a legitimate business will have a website. If prospects search for your website but can’t find one, they’ll begin to question if you exist.
6. With a blog, your class schedule, hours of operation, instructor bios and some FAQs, the content on your website serves as a resource for potential and current members.
7. Even though it’s easy to think a Facebook page can serve as your online presence, social media is not enough. There are segments of your target audience who don’t use social media, and besides, you don’t own the content you post on your social pages. If at any time a social network changes their policies, shuts down your account or loses popularity and becomes obsolete, you’re stuck without recourse. But with a website, all content is yours, and you’re in complete control of what you share and how you use it.
8. Websites are available 24 hours a day, even if you’re not. Prospects can find the information they need to answer their questions even when you’re not answering the phone.
9. Websites give you a place to share powerfully persuasive reviews and testimonials. After all, you know people want to see that you can give them
results, and there’s no better place to share reviews and testimonials than on your website.
10. Websites give you an e-commerce platform so you can sell more of your logo T-shirts and other retail merchandise. This feature can help boost your revenue.
Running a business without a website is like working out six days a week but eating fast food for every meal. Sure, you can do it. But you’ll be working harder than you have to for poor results. Sooner or later you’ll be highly frustrated with your wasted time and effort and need to go back and do things the right way.To learn how easy and affordable a great website can be hop on a live demo today.