Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.
Each year, fitness businesses see a huge influx of members at certain times (New Years resolutions, anyone?). While it is fantastic to get the extra revenue, how do you make it last throughout the year?
As a school grows, it becomes harder and harder for the owner to be present in each of the students’ lives. But if the vision, responsibility and practices are shared down and owned by the other instructors and employees, that community can continue to grow stronger.
One often overlooked, simple way to welcome new athletes is with a welcome packet. Packets are easy to put together but well received and appreciated. To help you create your own welcome packet, we’ve made this list of the most common things to include.
Retention is always a top concern for fitness business owners, and exceptional customer service is a simple way to keep your members coming back for years to come.