Marketing Archives | Page 37 of 40

Millennials are Changing the Heart of the Fitness Business (and Every Other Business too)

As a sometimes cranky Gen X’er, I can be quick to judge the Millennials for being different. To be fair, I literally met hundreds of them searching for their dream job when I was the hiring manager for Zen Planner. But after being able to spend the last year and a half working closely with Millennials, I’ve come to realize that they are responsible for many of the things that make Zen Planner great. Read more.

By Kelli Sweeting | September 23, 2014

Why Social Media Must be a Conversation

Social media is often a love-hate sort of thing. As a fitness business owner with a limited about of time in each day, it’s easy to place just about everything as a higher priority. But the statistics supporting the need for businesses to embrace social media are overwhelming.

By Kelli Sweeting | September 4, 2014

Create New Revenue for Your Fitness Business with Corporate Wellness Programs

Location, location, location. Every expert that you talk to about attracting prospective members to your gym, martial arts studio, or box will tell you the most important thing to think about is your location. This is particularly important if you are trying to capture working professionals who want to workout before or after work or during their lunch hour.

By Kelli Sweeting | August 12, 2014

How to Host a Parent’s Night Out at Your Dojo or Martial Arts Gym

Today’s blog outlines the simple steps to take to host an event that will not only bring in new students, but also save a few that would otherwise leave to the myriad of other sports and recreational offerings on display for kids during the back to school season.

By Kelli Sweeting | August 4, 2014

Support Tip: Create and Send a New Email to Your Gym Members

Lately I’ve gotten a few calls asking how to go about creating and sending a new email to a gym member. Let’s put this into an example and then walk through how it’s accomplished.

By Kelli Sweeting | July 30, 2014