Grow Your Network, Grow Your Fitness Business
There are many examples of the old adage “It’s not what you know, it’s who you know.” That’s why networking is one of the most important things you can do to grow your business.
Facebook Bans Like Gates- Here’s What You Need to Know
As if #Alex from Target and the #CowboysUK hashtag snafu weren’t enough social media news for you today, we’re here to tell you about Facebook’s ban on like gating. Unlike the two above-mentioned social media stories, this is one you’ll want to know about because it will likely affect you.
Using Facebook to Convert Prospects into Customers
I was visiting a customer who was getting ready for his grand opening of his fitness business. He was clearly excited, yet nervous at the same time. His website construction was behind, his build out had just been completed, and he was within a week of his grand opening. Sound familiar? With so many things to do in the life of a gym owner, preparing for a grand opening is just one of many hurdles you face.
Increase Gym Membership by Promoting Resources
If you read my blog last week, “What’s a Persona and Why You Need One For Your Fitness Business Marketing Strategy,” you learned how to create the “ideal” customer / persona for your fitness business. Now that you have this persona (or even more than one), let’s talk about how you can start creating and promoting resources to reach that persona and increase gym membership.
What’s a Persona and Why You Need One for Your Fitness Business Marketing Strategy
I’ve been in marketing for a long time. I remember the not-so-distant-past when it was perfectly acceptable to do what is called “spray and pray.” Send your offer out to as many folks as possible and pray that someone takes you up on it. Read more.
