An Introduction to Search Engine Marketing

For the past five or so years I’ve been working as an internet marketing specialist. I’ve been in this game so long that I commonly forget that much of the terminology and acronyms I use on a daily basis sound like another language to most people. A great example of this is when I started doing pay-per-click advertising and my mom was telling her friends that I had some sort crazy marketing job that involved something called “paper click.”

By Kelli Sweeting | February 20, 2015