Search Engine Marketing Must-Have Tactics Part 2: PPC and Blogging
Today we’re going to cover how to create a well-rounded SEM program by adding pay-per-click advertising and blogging strategies into the mix.

I’m Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I’m dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.
Today we’re going to cover how to create a well-rounded SEM program by adding pay-per-click advertising and blogging strategies into the mix.
There are multiple tactics your SEM efforts should include to be successful, but we’ll cover big four– the must-have initiatives that’ll really boost your ROI, over the new two blog posts.
As much as we’d like our website and online marketing to be a set-it-and-forget-it type of thing, getting the most from your online presence will take some ongoing maintenance.
You’ve developed strong relationships with your members and have helped them achieve fitness goals they may have never thought possible. Why not utilize these happy influencers to spread the word about your business?
We commonly hear yoga studio owners asking whether or not they should run a Groupon promotion to help bring in a fresh batch of students. There isn’t a simple yes or no answer, as it truly depends on the specific needs of your studio.