How to Plan a Grand Opening for Your Fitness Business
The grand opening of your fitness business is an important event to help you make a good first impression in your community. See how to make it successful!
Workout and Fitness Tracking is Hot. Are You Offering it for Your Members?
Fitness trackers are all the rage right now. From bands and clips, to apps, watches and now stylish Swarovski fitness bracelets, fitness tracking devices were some of the hottest items at the 2015 Consumer Electronics Show. Yes, these trackers are everywhere, and sure, they’re pretty cool. But just like any other piece of new, trending technology, they do have their downsides…
Three Ways You Can Use Email Marketing to Grow Your Fitness Business
If you’ve ever purchased anything online, you likely have also received a follow up email that offers you additional items that you might be interested in. I have two school-aged children who seem to grow out of clothes as soon as we rip the tags off. As a result, I’m a frequent flier on sites like Hanna Anderson and OshKosh for kids.
How to Grow Your Gym with Effective Marketing Part Two—Utilizing Client Referrals and Creating a Dynamic Web Presence
In our first post on growing your gym through effective marketing techniques, we introduced the three legs concept and its importance in the fitness industry. We discussed how to avoid the commodity marketplace trap and how to grow a name for yourself through community involvement. In this post, we’ll move on to the second and third legs: client referrals and creating a dynamic web presence. Read more.
Is Fear Alleviation Part of Your Fitness Marketing & Member Acquisition Strategy?
There’s a new fitness campaign that’s receiving quite a bit of press right now. The campaign, This Girl Can, is trending on Twitter (#thisgirlcan) and is being talked about in major publications like People and The Huffington Post. Read more…
