Common Misconceptions About Owning a Fitness Business

In my role as VP of Marketing for Zen Planner, I get to meet and talk with the owners of fitness businesses almost every day. One thing that has struck me in the past year of working with and hearing from fitness business owners is the refrain, “I thought owning a fitness business would be different.”

By Kelli Sweeting | February 18, 2015

Setting Goals That Drive Growth

You’ve likely already set your 2015 goals for your fitness business. Get tips on how to track, support and get your customers to rally around these goals. Read more.

By Kelli Sweeting | February 16, 2015

Workout and Fitness Tracking is Hot. Are You Offering it for Your Members?

Fitness trackers are all the rage right now. From bands and clips, to apps, watches and now stylish Swarovski fitness bracelets, fitness tracking devices were some of the hottest items at the 2015 Consumer Electronics Show. Yes, these trackers are everywhere, and sure, they’re pretty cool. But just like any other piece of new, trending technology, they do have their downsides…

By Kelli Sweeting | January 30, 2015