3 Steps to Make Your Fitness Studio a Lifestyle Brand

We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.

By Kelli Sweeting | September 19, 2016

Top 10 Ways to Get Your Fitness Studio Out in the Community

Getting your fitness studio out in the community is one of the best ways to attract new members and enhance your reputation in your surrounding area. The more people start to recognize your studio’s name, the more trust and interest you’ll build. Plus, getting out in the community is a fun thing to do with your team. To help you get started, we created a list of 10 ways to get out there and meet more people in your area.

By Kelli Sweeting | September 14, 2016

Whatever You Do, Don’t Forget the Culture

Creating a culture that embraces your beliefs, values, and goals, applies as much to your clients as it does to your employees. To create a culture is to create a physical and mental environment of like-minded individuals who align with your goals as a business owner.

By Kelli Sweeting | August 24, 2016