Increase Members with Zen Planner’s Prospect Funnel

The most successful fitness businesses, regardless of their specialty, have one thing in common when it comes to converting those prospects into members: a prospect follow process that is set in stone and followed all the way through for every person that shows interest.

By Kelli Sweeting | July 12, 2017

The Box Business Plan: Part 3

A couple weeks ago I began writing a series providing tips on building a comprehensive business plan for your affiliate gym. Today we’ll continue this series by discussing the importance of writing out your policies and procedures.

By Kelli Sweeting | July 7, 2017

The Box Business Plan: Part 2

Last week, I kicked off my series on how to write a strong business plan for your box. I covered the importance of developing a mission and vision and why you need to consider your high-level goals. Today we’ll continue this series by developing your unique service.

By Kelli Sweeting | June 30, 2017

The Box Business Plan: Part 1

This four-part blog series is a step-by-step guide to writing a business plan. In it, I’ll give you the equations you’ll need to be successful. Every gym is different, but the best have things in common.

By Kelli Sweeting | June 23, 2017