Using Events to Build Community and Diversify Revenue

As a busy fitness business owner, you may not think planning and hosting events at your gym is worth the effort. While we have to agree the preparation does take some time, the community building and revenue generating benefits make the effort involved in events extremely worthwhile.

By Kelli Sweeting | April 16, 2019

Email Newsletter Tips for Gyms

Writing a weekly newsletter for you gym is a great way to boost engagement with your members and prospects, but only if you do it right. Read on for some tips on how to build a newsletter your members will actually want to read.

By Kelli Sweeting | January 14, 2019