Millennials are Changing the Heart of the Fitness Business (and Every Other Business too)

As a sometimes cranky Gen X’er, I can be quick to judge the Millennials for being different. To be fair, I literally met hundreds of them searching for their dream job when I was the hiring manager for Zen Planner. But after being able to spend the last year and a half working closely with Millennials, I’ve come to realize that they are responsible for many of the things that make Zen Planner great. Read more.

By Kelli Sweeting | September 23, 2014

How To Solve The Problem of Funding Your Fitness Business

So you have a great business idea. Maybe it’s a business you would like to buy, or better yet, you have a great business that you are looking to expand. You may need to purchase equipment, you may need more space, or you may need to hire employees. Regardless, you need cash to turn your vision into reality. So, what do you do?

By Kelli Sweeting | September 17, 2014

Why Social Media Must be a Conversation

Social media is often a love-hate sort of thing. As a fitness business owner with a limited about of time in each day, it’s easy to place just about everything as a higher priority. But the statistics supporting the need for businesses to embrace social media are overwhelming.

By Kelli Sweeting | September 4, 2014