Business Archives | Page 35 of 41

The 5 Member Red Flags You Need to Know

The first and most recognizable red flag is when a member doesn’t come to class anymore. If someone normally comes in with a predictable frequency but abruptly deviates from it, you’re seeing a red flag. From there, it’s worth the time it takes to check in with them to discover the reason for their absence. It might be that they don’t feel motivated to workout or don’t live in the same area now. Either way, it’s time to connect with your member and see what you can do to bring them back.

By Kelli Sweeting | October 21, 2014

Increase Gym Membership by Promoting Resources

If you read my blog last week, “What’s a Persona and Why You Need One For Your Fitness Business Marketing Strategy,” you learned how to create the “ideal” customer / persona for your fitness business. Now that you have this persona (or even more than one), let’s talk about how you can start creating and promoting resources to reach that persona and increase gym membership.

By Kelli Sweeting | October 13, 2014

What’s a Persona and Why You Need One for Your Fitness Business Marketing Strategy

I’ve been in marketing for a long time. I remember the not-so-distant-past when it was perfectly acceptable to do what is called “spray and pray.” Send your offer out to as many folks as possible and pray that someone takes you up on it. Read more.

By Kelli Sweeting | September 24, 2014

5 Things You Should Be Doing to Keep Your Members at Your Gym or Studio

We all have heard time and time again that it’s easier to keep an existing customer, client, or gym member than it is to go and get a new one. But did you know it’s also much less expensive? Read here for tips to manage member retention with ease.

By Kelli Sweeting | September 23, 2014

Millennials are Changing the Heart of the Fitness Business (and Every Other Business too)

As a sometimes cranky Gen X’er, I can be quick to judge the Millennials for being different. To be fair, I literally met hundreds of them searching for their dream job when I was the hiring manager for Zen Planner. But after being able to spend the last year and a half working closely with Millennials, I’ve come to realize that they are responsible for many of the things that make Zen Planner great. Read more.

By Kelli Sweeting |