Business Archives | Page 35 of 42

Using Facebook to Convert Prospects into Customers

I was visiting a customer who was getting ready for his grand opening of his fitness business. He was clearly excited, yet nervous at the same time. His website construction was behind, his build out had just been completed, and he was within a week of his grand opening. Sound familiar? With so many things to do in the life of a gym owner, preparing for a grand opening is just one of many hurdles you face.

By Kelli Sweeting | October 29, 2014

The 5 Member Red Flags You Need to Know

The first and most recognizable red flag is when a member doesn’t come to class anymore. If someone normally comes in with a predictable frequency but abruptly deviates from it, you’re seeing a red flag. From there, it’s worth the time it takes to check in with them to discover the reason for their absence. It might be that they don’t feel motivated to workout or don’t live in the same area now. Either way, it’s time to connect with your member and see what you can do to bring them back.

By Kelli Sweeting | October 21, 2014

Increase Gym Membership by Promoting Resources

If you read my blog last week, “What’s a Persona and Why You Need One For Your Fitness Business Marketing Strategy,” you learned how to create the “ideal” customer / persona for your fitness business. Now that you have this persona (or even more than one), let’s talk about how you can start creating and promoting resources to reach that persona and increase gym membership.

By Kelli Sweeting | October 13, 2014

What’s a Persona and Why You Need One for Your Fitness Business Marketing Strategy

I’ve been in marketing for a long time. I remember the not-so-distant-past when it was perfectly acceptable to do what is called “spray and pray.” Send your offer out to as many folks as possible and pray that someone takes you up on it. Read more.

By Kelli Sweeting | September 24, 2014

5 Things You Should Be Doing to Keep Your Members at Your Gym or Studio

We all have heard time and time again that it’s easier to keep an existing customer, client, or gym member than it is to go and get a new one. But did you know it’s also much less expensive? Read here for tips to manage member retention with ease.

By Kelli Sweeting | September 23, 2014