Operational Excellence Part 2: Welcoming & Exiting Athletes

As you know, first and last impressions are critical. So having a process for welcoming and exiting athletes is an important step in operational excellence. Doing a good job of bringing athletes in and kindly and attentively transitioning them out ensures everyone has a positive and consistent experience, which will lead to better retention and a higher percent of member returns.

By Kelli Sweeting | November 18, 2016

Hosting Seminars at Your Gym: Part 1

Every functional fitness gym owner has, at some point, thought about whether or not to host a specialty seminar. It’s pretty cool to have a high profile coach come to your facility and work with your athletes, but do the pros outweigh the cons in actually executing the seminar?

By Kelli Sweeting | November 4, 2016