Confessions and Advice from a First-Time CrossFitter

I’ll admit: I had zero interest in CrossFit®. I had the opposite of interest – I actively refused to try it. I didn’t know why anyone would choose to do burpees, and the Olympic lifting intimidated me. Erika’s assurance that “people like us” belonged to this box made me think: it’s worth a shot.

By Kelli Sweeting | August 30, 2017

2017 CrossFit® Games: Your Guide to Madison

Each year we typically share tips on why you should attend The Games and survival tips during your time there. This year, we asked around and compiled insider tips from our friends living in Madison to help you make the most of your trip.

By Kelli Sweeting | July 19, 2017

The Box Business Plan: Part 3

A couple weeks ago I began writing a series providing tips on building a comprehensive business plan for your affiliate gym. Today we’ll continue this series by discussing the importance of writing out your policies and procedures.

By Kelli Sweeting | July 7, 2017