THE WORKS Personal Training Studio is owned by Jennifer Searles and is located in the heart of Manhattan, NY with 2,500 square feet of personal training space equipped with top-of-the-line free weights and cardio equipment. Her mission is to help motivate and educate individuals with the necessary tools to succeed in whatever fitness goal they wish to attain.
The Works was having challenges capturing data from interested new prospects and housing that data in a consistent format that was easily accessible to all employees. People interested in joining the gym would call in, but their names would get lost because their information was not kept in the same place. This meant that Searles and her team was forced to track down the information, call the prospects back and send emails back and forth to try to resolve any issues. This process was not only time-consuming, but it cost the businesses thousands of dollars a month in revenue from potential new customers. The WORKS team also spent too much time following up with members on topics such as scheduling and organizing account information, rather than focusing on working with individual clients on personal goals.