Forge Fitness is a gym in Rochester, NY that utilizes CrossFit methodologies to change bodies and minds. Also known as CrossFit Chili, their mission is to deliver a program for their members that makes them both healthy and strong. Brian Lelli, owner of Forge Fitness, comes from a background of powerlifting and Jui Jitsu and serves as the gym’s head trainer.
When Forge Fitness opened in 2013, they used a free online booking system to manage class schedules and a punch card system to track payments. As they grew, this system became extremely labor intensive. To start with, students wouldn’t show up for classes they booked, so scheduling coaches was a difficult task that led to wasted time and energy. Then, charging for each class with the punch card system led to Brian having to “corral” students after class to mark their cards for payment. “The punch card system for managing memberships was an extremely labor intensive and painful process” says Brian.
Other member management tasks were done manually too. Emailing members and managing member data took precious time that could have been spent coaching athletes. As a small business, the lost time and revenue became too much, and Brian knew he needed to find a better way to manage the gym.
Once he began evaluating member management software, he looked at three different systems. The first was not user friendly, and the second was too expensive. Brian knew that he wanted a simple system to manage his small community. If the system was too complicated or difficult for his members to use, he knew he wouldn’t be better off. He also wanted a solution that was priced well. Forge Fitness isn’t a large gym, and keeping member rates affordable was important to him.