Close Combat & Fitness is a gym in Metairie, LA that is owned and operated by Louis Charron. For the last five years, the Close Combat team has taught Les Mills Body Combat and Krav Maga and style self-defense, fitness and wellness classes. But most importantly, they’ve been instilling confidence and a desire for self-improvement in the students of their community.
As with most fitness businesses relying on a manual system that is usually a mix of spreadsheets and disparate systems to manage memberships, Close Combat had some challenges. Reporting was one of the biggest struggles because they were unable to generate accurate reports that showed where revenue was specifically coming from such as new members, classes, retail items and events.
These reporting challenges made it difficult to manage the business in a proactive way. Key business health indicators, like conversion and attrition rate, were just too hard to accurately nail down, so Close Combat was forced to make important decisions from guesses and intuition.
Likewise, Close Combat wasn’t able to do all the marketing they knew they needed to do. The process of capturing and following up on leads was time-consuming and super manual and rather haphazard, with a mix of voicemails and emails being exchanged each time a potential new member inquired about a class or membership “We were aware that some prospects were just falling off the map,” Louis Charron, Owner of Close Combat, explains.
All correspondence with current members was also done as one-off emails or phone calls. Besides being time-consuming, it was hard to stay on top of the job of managing a successful gym. In the end, Louis knew that he had to find a way to spend more time managing Close Combat’s growth, while also having more time with students. He decided to look at different software solutions to see if he could get some administrative tasks off his plate.