B3 CrossFit and Body by Boris (B3) is a dynamic training facility located in Gainesville, FL. Owned and run by Chris “Boris” Marhefka, B3 provides functional fitness, boot camps, personal training and Olympic lifting for their athletes.
Early on, Chris recognized that community is the heart of a successful gym, so he embraced the vision of building the best fitness community in the world. Today B3 is made up of close to 200 active members and is described as friendly, welcoming and supportive. Chris is overjoyed that B3 can help people live healthier, happier lives.
In the beginning, B3 didn’t have athlete management software, so Chris described things as very unorganized. “We didn’t have the basic tools in place that a gym needs to thrive,” he said. “No automations to help with lead and athlete communication, so I had to send emails one at a time. No attendance or workout tracking, so we used pen and paper for check-ins and managing our member roster. No calendar or system for reserving classes, so it was hard to plan for size and coaching staff.”
Another problem was that their athletes had to swipe or use PayPal to pay for their membership each month. Chris did his best to track everything on spreadsheets, but with so many manual tasks and programs, he was overwhelmed. “It was hard to keep things updated and accurate, so mistakes happened. Plus I spent all my time on basic admin work, which meant no time for strategic projects,” Chris explained. “I knew we needed to make a change, or we wouldn’t succeed.”
Chris heard about Zen Planner and decided to give them a try. That was four years ago, and he’s been a happy customer ever since.