About Kelli Sweeting

I'm Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I'm dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.

5 Reasons Your Gym, School or Studio Needs a Brand

Brand has become a buzzword associated with tech startups and Silicon Valley, but the truth is your fitness business really needs a brand as well. Before we get to why your fitness business needs a brand, let’s cover what a brand is, exactly.

By Kelli Sweeting | February 12, 2018

Getting Equipment for Your Affiliate Gym

While some new affiliate expenses like affiliation fees, are fixed, there are other costs that can be reduced by shopping around or having a strategic plan in place. The biggest and easiest way to cut costs upfront is by having a strategic approach to purchasing equipment.

By Kelli Sweeting | February 9, 2018