About Kelli Sweeting

I'm Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I'm dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.

Best Practices in Hiring

Your staff can make or break the success of your fitness business. We’ve outlined 4 best practices that you can use to hire the best people for your business.

By Kelli Sweeting | September 16, 2018

A Marketing Calendar Template for Your Fitness Business

Planning out your marketing strategy is one of the most important parts of operating a successful fitness business. In order to be successful you need a plan and you need to stick to it. We’ve built out a marketing calendar template to help you do both!

By Kelli Sweeting | September 5, 2018

The Secret to Growing Your Affiliate Gym

In this guest post Craig Patterson from the MadLab Group details a strategy that he uses to help grow affiliates across the globe. Read on for some tips on sales strategy and how to become a better ambassador in your fitness community.

By Kelli Sweeting | August 31, 2018