About Kelli Sweeting

I'm Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I'm dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.

Making the Switch From MindBody to Zen Planner

Switching software systems can seem like a major headache. All of the exporting, importing and second guessing can be enough to drive a gym owner crazy. But, it could all be worth it in the end. Read about Verve Movement Studio’s recent transition and alleviate some of your fears.

By Kelli Sweeting | January 7, 2019

Martial Arts Website Design Priorities

Website trends change from year to year, but there are certain concepts that always remain the same. Read on to understand what is truly important when it comes to martial arts website design.

By Kelli Sweeting | December 26, 2018

How to Convert Drop-In and Class Passes to Memberships

While drop-in visits and class passes give students flexibility, they give studio owners a reason to worry. You can never be sure how many drop-ins and class passes you’ll sell each month, and that means you can’t accurately forecast future revenue. Even if you’re a well-established studio, this uncertainty eventually becomes a problem. The solution is to move your students to recurring monthly memberships.

By Kelli Sweeting | December 21, 2018

Building Your Affiliate’s Brand

Good branding is not accidental, it’s intentional. Whether you’ve got a new business or if you’ve been in business for years you can always do something to improve your branding. Read on for some helpful insights and tips.

By Kelli Sweeting | December 19, 2018