About Kelli Sweeting

I'm Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I'm dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.

Five Key Financial Tips for Opening a Gym

As Controller of Zen Planner, I understand the need for sound finances in running any business. But I also recognize that not everyone enjoys spending their time examining balance sheets and bank statements. For that reason, I’ve complied a few tips that will help you plan for success when opening your fitness business. Hopefully, these tips will free up some time for you and allow you to focus on doing what you love, which is changing lives through fitness.

By Kelli Sweeting | June 5, 2019

6 Tips for Your Fitness Website

In order to stand out, your fitness business website needs to be both engaging and secure. We’ve outlined six tips for your fitness website that can help you turn your site into a lead generating machine.

By Kelli Sweeting | June 3, 2019