Kaitlyn Schoen
Product Marketing Manager
Kaitlyn Schoen is the Product Marketing Manager for the Club market at Daxko, where she plays a key role in driving market intelligence, product positioning, and go-to-market strategy. With a strong background in SaaS marketing within the healthcare vertical, Kaitlyn brings a strategic and insight-driven approach to aligning product capabilities with the unique needs of the health, wellness, and fitness industry. She leads market-specific research initiatives, develops competitive analyses, and creates strategic insights that inform both marketing execution and executive-level decisions.
Prior to joining Daxko, Kaitlyn held roles in content and product marketing, where she honed her expertise in storytelling, positioning, and audience engagement. She is passionate about elevating the voice of the customer and driving growth through impactful marketing strategies that resonate across diverse segments.
Kaitlyn earned both her undergraduate degree in Business Administration and her MBA from Chapman University. A lifelong resident of Orange County, California, she brings West Coast energy and deep industry passion to her work at Daxko.