Q&A: Introducing the Zen Planner Campaign Marketplace

Join us as we chat with Mike Wuest, Zen Planner’s Sr. Director of Growth Programs, and uncover the secrets behind the new Campaign Marketplace.

The Campaign Marketplace is all about getting you new clients and keeping the ones you’ve got. Read on to learn how to level up your gym with over 100 pre-built marketing campaigns designed to help you start and grow your business. These campaigns can be set up in just 2 clicks and include email and text campaigns, such as the Drop-In Campaign, Former Client Reactivation Campaign, and the 6-Week Challenge. Plus, you’ll have access to modern website templates that fit any industry you’re in.

Q: What is the Campaign Marketplace and how can gym owners use it to grow?

A: The Campaign Marketplace is available with Zen Planner’s all-new CRM and marketing automation features. It’s a collection of proven marketing automation strategies and campaigns designed to help gym owners grow their business. Whether they’re looking for new ways to capture and convert leads, build a world class client experience, or to systemize and scale their business, there are over 100 campaigns pre-built for them. Looking for a way to drive more reviews and build your brand, reactivate former clients to drive revenue, or add new programs and revenue streams? It’s all complimentary as part of the new Zen Planner engagement features.

Not only that, the Campaign Marketplace includes modern, SEO-friendly website templates for most fitness industries, landing pages for programs, offers and events. There’s also an ad template library coming soon.

Q: How were these campaigns developed?

A: These strategies all began with creating the ideal customer journey – from lead to new member onboarding to building brand ambassadors. Tested with over 1500 gyms over the past 7 years. Developed by multiple gym owners with decades of experience working across multiple industries.

Q: How many businesses have grown their revenue with these campaigns?

A: Over 1500 gyms have used these strategies. This is the most robust offering in the fitness market.

Q: What’s the story behind the Drop-In Campaign?

A: The Drop-In Campaign is designed to help you convert visitors, follow-up with a positive 5-star review, and automate the whole process.

Q: What is the Former Client Reactivation Campaign and why is it so crucial for client retention?

A: The former client reactivation campaign was an industry first. It’s designed to rekindle the relationship between your gym and your former client. It delivers massive value during the 12-18 month campaign, but also has strategic points of action to get the former client back in the gym.

Q: How does the 6-Week Challenge campaign help gyms attract and convert leads into members?

A: The 6-week Challenge program gives gyms another program to enroll dozens of new clients in a dedicated experience. This is a great program to drive revenue in slower parts of the year, target clients who may not normally enroll in your core offering, and then ramp them up to join your program after the 6 weeks. Successful gyms will convert about 90% of these challengers into long-term members.

Q: What standout features of these campaigns really make a difference for owners?

A: They allow gym owners to buy back a lot of their time with purpose-built automation. The campaigns add a ton of value to their offerings and help their gym become a world class experience. When onboarding new staff, it simplifies their training and builds a strong, repeatable experience for every client. The Engagement Mobile App allows for running your gym on the go and prompts you when you need to take action so you can stay on top of all of your member communication.

Q: How do these campaigns fit into Zen Planner’s mission of helping fitness businesses succeed?

A: Our goal is to empower health and wellness throughout the world. If gym owners are spending more time behind the computer, then it’s less time on the floor with their members. Gyms who leverage the engagement features drive more revenue, and a better online presence which attracts more leads, and more positive outcomes in their members’ lives.

Q: For fitness owners looking to enhance their online presence, how do the Campaign Marketplace website templates play a role in their marketing strategy?

A: The templates help gym owners build professional websites designed to capture and convert more leads. They’re SEO-friendly so that you rank higher in search, but also super easy to customize and update.

Q: Got any cool stories or examples of how these campaigns have helped owners grow their business?

A: One of my favorite stories is from a gym owner who shared how he converted a lead after 9 months of being in the inactive lead campaign. He had a lead opt-in, but never took action on the next steps of coming in for a first visit appointment. One of the emails had a call to action to book an appointment. After receiving content from the campaigns, the lead showed up and purchased a $1,800 personal training package. The only reason he signed up is because this gym specifically kept showing up in his inbox and adding a lot of value.

Another story is of a gym owner who drove $150,000 in new revenue with a reactivation and Black Friday membership campaign. He leveraged automation to his entire list of leads, customers, and former customers to promote these exclusive offers. Over the week period, he built up a ton of anticipation, had dozens of sales appointments and had generated massive revenue.