2022 Open Guide: Everything You Need To Plan Your Open Event

The 2022 Open is coming up soon. Have you thought about how you’re going to run your event?

We suggest creating a plan so you can make the most of the renewed interest in functional fitness during the Open.

The Importance of the Open

Events like the Open are an excellent way to attract new members to your gym and strengthen the commitment of your existing members. But are you truly doing everything you can to maximize the impact of your event?

We recommend leveraging all the tools at your disposal to make sure your Open event is a success. The more efficiency you have while planning and executing your event, the better your turnout will be!

Plan Your Open With Our Free Guide

Your first step to getting the most out of the Open is having a solid event plan. Although we’re rapidly approaching Feb. 24, there’s still plenty of time to figure things out.

Our free 63-page Open guide has checklists for:

• 3-4 weeks out
• 1-2 weeks out
• During the event
• After the event

Using to-do lists will prevent you from missing any important steps in your event planning.

The guide also provides sample emails, texts, and social media posts that you can use to communicate with your members, which will save you a significant amount of time as you prepare.

How Zen Planner Can Help With Your Open Event

Zen Planner is all about efficiency, which makes it a great tool to utilize as your plan your Open event. Our software can help you:

• Sell retail items: Limited-edition merchandise is a fun way to draw attention to your event and creates a feeling of exclusivity for attendees while also bringing in extra revenue.

• Plan your event classes: Set up your class schedule in Zen Planner so your members know exactly what to expect from the Open. If you activate the integration with SugarWOD, they can view the schedule alongside coach’s notes, workout tracking history, and comments from their friends.

• Track pertinent data: It isn’t enough to run a successful Open event — you also need to understand who your members are and keep track of their participation at your gym. Zen Planner’s robust data will help you make strategic business decisions long after the event is over.

Already a Zen Planner customer and want other tools to help with the Open? Download our Open guide for more information on marketing with UpLaunch and creating programming with SugarWOD. This guide is a joint effort between all three of our teams because we believe that by combining these tools, you multiply the success of your event.

Have any tips for other gym owners on running an Open event? Spread the knowledge by leaving a comment below!