Motivate Your Gym Members Using The Ice Bucket Challenge

Everywhere we turn today we see a challenge. From the ever played out ALS Ice Bucket Challenge to the super successful Lurong Paleo Challenge, there seems to be something in our collective psyche that motivates us to take action when faced with a challenge.

By Kelli Sweeting | September 3, 2014

Why You Should Care About Introverts

I’m an introvert and I’m continually surprised when I’m thrust into an extrovert-centric world. Owners of fitness businesses can learn a lot by understanding people like me and adjusting their programs to better fit us.

By Kelli Sweeting | September 2, 2014