Boost Membership Conversions with Automated Opportunity Workflows

Published On: May 9th, 2025
Last Updated: June 25th, 2025
6 min read

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Zen Planner Engage dashboard showcasing Opportunity Workflow Actions

What’s New – Opportunity Workflow Actions

Zen Planner Engage now offers Opportunity Workflow Actions, enabling gyms to automate their sales processes effectively.

Where to Set It Up:
Automations → Workflows → Actions: “Find Opportunity,” “Create Opportunity,” or “Update Opportunity”

This feature allows for precise management of sales opportunities, ensuring that each lead is handled appropriately through automated workflows.

Why It Matters

Streamlined Sales Processes

  • Automated Sales Funnel: Automate lead intake, follow-ups, and membership renewals to maintain a consistent sales process.
  • No Lead Left Behind: Ensure every prospect receives timely follow-ups, reducing the chances of missed opportunities.
  • Scalable Growth: Adapt workflows easily as your gym grows, handling more leads without additional manual effort.

Benefit to Gyms

By automating sales workflows, gyms can maintain consistent communication with prospects, leading to higher conversion rates and efficient member management.

Practical Use Cases

  • Lead Intake: Automatically create opportunities when a new lead is captured through your website or other channels.
  • Follow-Up Reminders: Set up workflows to remind staff to follow up with leads who haven’t responded within a set timeframe.
  • Membership Renewals: Automate reminders and processes for upcoming membership renewals, ensuring timely communication with members.

Explore Zen Planner Engage Today

📈 Enhance your gym’s sales efficiency with Opportunity Workflow Actions.

About the Author: Mike Wuest