Last week I covered the three main steps we take to build quality gym, studio and martial arts websites for our customers. As mentioned, having the right template can be one of the main factors that will determine the long-term success of your site.
Today I’m going to stick with the website template theme by covering the four main components every fitness website template should have. I’ll also provide some tips to help you select the right template for your business.
Your phone number and email are prominently displayed on your website so that your contact information is easy to find, no matter what page you’re on. This contact information is designed so that you don’t have to type out an email address or try to remember the phone number while dialing.
A website visitor simply clicks your email or your phone number to reach out. The more people who can easily contact you, the more leads you have for your business.
Calls-to-action (CTA) are included throughout your website with the goal to increase conversions. Conversions happen when a website visitor becomes a paying customer. Some acts that increase the likelihood of a conversion might be a prospect completing a Contact Us form, signing up for a Free Trial or committing to a membership all from your website.
Get insight into tracking the success of your website with our free guide, Website Metrics That Matter
The CTAs we include on your website are dictated by how you run your business. If you don’t want to sell memberships on your website, we won’t make you. But we will suggest an alternative to assist with increasing your conversion rate.
Photos and Branded Colors
Some website templates restrict what photos you can include or what colors you can use. Once we start building a website for you, we build out each page and its components with your brand and business in mind. We include colors throughout your site that complement your logo, and we use photos that give an accurate representation of your members.
When a prospect recognizes that they fit in with what you are displaying on your website, they’re more likely to reach out and learn more about joining your community.
What if a prospect is checking out your website on their phone? Or their tablet? Or laptop? Our website templates are responsive, meaning your website will look good on any screen size.
The information website visitors are getting on their phone is the same information they will see from a desktop computer. And the design is clean and professional on both.
Choosing a Website Template
When it comes time to select the website template you want to use for your new website, it can be helpful to compare the process to building a house. We’re not building you a fully customized house. But we are building a house with features and components that fit your business.
Yes, there are some design limitations when using a template for your website. But this not only will save you money (a full custom website can cost $10,000+), but it will also save you a lot of time and frustration.
Using a website template allows you to focus on the big picture of your business and how to grow. We’ve already down the leg work of figuring out the foundation, the design, the framework and even the pages that should be included in a successful website. So rather than spending your time wondering where you should place a picture on your about us page, all you need to do is provide us with content that will set you apart from your competition. One small detail at a time.
Are you currently tracking the success of your website? Get your copy of our free guide, Website Metrics That Matter, to discover which metrics you should be tracking on a monthly basis
Website Team Lead
Carrie has a background in exercise physiology and coaching endurance athletes. Before moving to Denver with her ultra-marathon running husband, she owned her own coaching business in San Diego, CA for six years. She is a self-taught web designer and enjoys helping likeminded business owners with “their piece of the internet.” Outside of work, Carrie enjoys hiking with her husband and her corgi, Orion, as well as trail running and yoga.