Since other Fit Body Boot Camps across the country use Zen Planner, Bob decided to try the software too. Once he did, he was in awe. “Tasks that used to take hours each day were able to be done in minutes,” he said.
To start, Bob automated his lead follow-up and management, so each lead is nurtured, and no one gets lost. “I like knowing that a lead can fill out a form on my website, and from there, they are emailed and invited to a free workout. If they don’t come in right away, the system automatically nurtures them until the time is right,” Bob explained.
Bob also jumped into Zen Planner’s robust reporting capabilities and in-software metric dashboard. “I’m a firm believer that you can’t manage what you can’t measure. Before using Zen Planner, I had no idea how many leads, members or incoming payments I had. Now I can run a single report and get real time numbers that tell me exactly how my business is doing,” he said. “I can see accurate numbers for yesterday, last week, last month and last year. It’s incredible.”
“With the time Zen Planner saves me, I’m working on opening our second location. My team has more time too. They don’t have to make endless calls, so they spend the extra time with our members,” he said. “And I know the automations keep my business running more efficiently than when I did it all manually,” Bob said.
Duluth Fit Body Boot Camp started with Zen Planner nine months ago, with only 26 members. Now they have over 225 members who call their gym home. “Zen Planner helped me grow my business, and I recommend them to all gym owners I know. Their automations shortened my lead cycle, so prospects join sooner than they did when I managed everything manually,” Bob said. “I wouldn’t be successful enough to expand my business to a second location without them.”