While Facebook Ads Manager is intuitively designed, it’s not easy to create and manage ad campaigns that actually work. It’s one thing to create an ad that gets seen, but it’s an entirely different challenge to create and manage highly optimized ads that drive new student agreements. In this blog post, we dig one level deeper and explore ways your martial arts school can optimize its Facebook Ads even further.
Keep Your Copy Concise
Clear and concise copy is massively important for an effective Facebook ad. If your ads look more like a post, consider breaking it down to include a hook and offer. On Facebook, users can only see the first 3-4 lines so it’s critical to get your point across early in ad copy.
Include more details on the contact form for lead generation ads. This way, your ad is clear and concise, but your audience is still getting the information they need.
– Sara Gunning, PPC Specialist
Use the Right Creative
Ad creative that helps your audience imagine themselves at your martial arts school performs better. Use high-quality images and videos of your students in your facility. Furthermore, avoid wide-angle shots to improve campaign performance on mobile devices.
Add Value with Offers
Your audience isn’t on Facebook to shop for a martial arts school agreement or make commitments. Provide value to your prospective students by offering a free class, week or even free retail items upon sign-up.
Consider how long you’ve had a specific ad and offer running so your audience doesn’t adapt to or get exhausted by the same content.
– Elizabeth Corcoran, PPC Specialist
Thoughtfully Test (and Retest!)
If you don’t test and track which ad strategies work best, your martial arts school is missing an opportunity to maximize its marketing spend. Make sure you are testing, but try to avoid testing too many elements of your campaigns at the same time. Of course, if your audience is too broad, you run the risk of spreading your budget too thin. It’s a difficult balance to strike, so constantly retest your approach to see what is working.
Facebook Ads are a powerful tool for martial arts schools who want to grow. Even when your strategies work and your school is growing, take it to the next level and actually try to disprove your success. As a martial artist, you know this commitment to excellence is how to sharpen your sword.
Read more growth tips in our 10-Step Martial Arts Marketing Guide.