I’m Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I’m dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.
The customer journey refers to the path prospects take to become customers. Mapping out this process is a useful exercise because it allows you as the business owner to identify the stages you’re currently communicating with your prospects and where you may be dropping the ball.
As a busy fitness business owner, you may not think planning and hosting events at your gym is worth the effort. While we have to agree the preparation does take some time, the community building and revenue generating benefits make the effort involved in events extremely worthwhile.
Writing a weekly newsletter for you gym is a great way to boost engagement with your members and prospects, but only if you do it right. Read on for some tips on how to build a newsletter your members will actually want to read.
Getting found online is important, getting found online by people in your location is even more important. Learn how to claim and optimize your Google My Business listing to get found online.
Discounting memberships is a tried and true tactic for fitness businesses looking to grow memberships around the New Year. However, there are other ways to provide new members with a great incentive to join while not sacrificing bottom line revenue.