I’m Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I’m dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.
The CrossFit Games might be ‘the most wonderful time of the year’ for those who do CrossFit®, own an affiliate or have friends who do CrossFit®. Even if you don’t know anything about CrossFit®, the Games are still fun to watch.
I’m originally from Boston (I know, it isn’t that hard to figure out with my “wicked smaht” reference). I was at HubSpot’s conference, Inbound, a few weeks ago and one of the buttons they had floating around was “Wicked Smaht.” When I left I did feel pretty darn intelligent about all things marketing, but the conference also made me pretty attuned to noticing when a business is doing all the right things.
Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.
One often overlooked, simple way to welcome new athletes is with a welcome packet. Packets are easy to put together but well received and appreciated. To help you create your own welcome packet, we’ve made this list of the most common things to include.
While some new affiliate expenses like affiliation fees, are fixed, there are other costs that can be reduced by shopping around or having a strategic plan in place. The biggest and easiest way to cut costs upfront is by having a strategic approach to purchasing equipment.