3 Simple Ways to Increase Athlete Engagement at Your Box

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As a box owner, you’re busy. From building relationships with your athletes to developing solid programming and handling the administrative tasks of owning a small business, you don’t have much extra time on your hands. Implementing box management software is a sure-fire way to help take time-consuming tasks off of your plate, so you can focus on the more rewarding aspects of owning a box.

While staying organized is typically the main goal of using a box management solution, it can also increase engagement among your athletes. Do you have athletes who frequently forget to check-in for class? Or do you have athletes who don’t keep track of their latest 1RM? Try implementing the following challenges at your box to help increase engagement, and ensure your athletes are using Zen Planner to its full potential.

1). Check-in challenge

When you have an excellent community at your box, your athletes will look forward to coming to class to catch up with their friends and participate in a great workout. We’ve all been guilty of this scenario (myself included): you arrive at the box, start chatting with friends and realize halfway through the WOD that you forgot to check-in.

Check-ins are important to you, as they help you keep track of monthly membership usage and keep an eye on athletes who haven’t been to class in a while. To make check-ins more of a routine for your athletes, create a check-in challenge at your box. Pick a specific time period (a month works well) and let you athletes know that you’ll be keeping track of who checks-in the most. There should be some sort of incentive for winning this challenge (a free month, branded gym swag or equipment like a jump rope, foam roller, grips, etc.). Check-in challenges are great because they:

  • Make a habit out of checking-in as soon as athletes walk through the door
  • Create excitement among athletes trying to win the challenge
  • Help athletes realize they can attend more classes than they originally thought
  • Encourage athletes to try other classes offered at your box (weightlifting, fit classes, yoga, etc.)
  • Allow athletes to see how simply going more often leads to greater results
  • Provide fun content to share on your social media accounts (be sure to keep athletes updated on the latest check-in standings at the end of every week!)

If you cap your class size, a check-in challenge is a great way to get your members to start using the Member Mobile App to reserve their spot in class. The first step to becoming a check-in challenge winner is ensuring you’ll get into each class!

crossfit krypton check in

Allow members to reserve their spot in smaller classes with Zen Planner’s Member Mobile App

2). WOD tracking challenge

member app leaderboardFran, Grace, Annie, Cindy, The Filthy 50… Do your athletes know their times for these popular WODs? If they’re not actively keeping a journal, or using our new Advanced Workout Tracking, there’s a good chance they don’t. To ensure your members are tracking their times/reps for every WOD moving forward, create a WOD tracking challenge!

Similar to the check-in challenge, set a period of time (one month works well) and program staple WODs throughout the month. Encourage your athletes to track each and every WOD. The winner could either be the athlete who tracked the most WODs or the athlete with the highest rep score or lowest time for all of the tracked WODs. By having athletes actively track their WOD results, which they can now do from their phone using the Member App, they will:

  • Familiarize themselves with the new App and develop a routine of tracking their results after each class
  • Celebrate other athletes’ results (such as someone’s first WOD done as RX) by checking the leaderboard and congratulating their friends through social commenting and liking features within the App
  • Have a baseline to compare future results to and measure progress overtime

 

3). PR challenge

Similar to tracking WODs, it’s important that your athletes know their one-rep max for various lifts. Knowing this number off the top of their head makes it easier to pick proper weights for lifting WODs and helps better track their progress. Our Advanced Workout Tracking solution makes it easy to track PRs so your members never have to flip through paper journals to locate them again. Host a PR challenge for your members one month. Since there will likely be several athletes who hit a PR in a given month, you can place all of their names in a jar for a prize drawing. To ensure your athletes are using Zen Planner, put a rule in place stating that PRs will only be considered if they’ve been entered into Zen Planner.

If you want to have additional fun with this challenge, consider pasting all of the movements that athletes recorded a PR for into a Wordle. This can show your athletes popular movements that people were working on in a given month. It can also serve as engaging content that can be shared on your social media pages or in your box’s monthly newsletter.

ben and deadlift

PRs can be tough to remember. Make sure your athletes are keeping track of them in Zen Planner!

Remember, a box management solution is great for saving you time, but should also be used to enhance your athlete’s experience in the box. If you’re having a hard time getting athletes to utilize a certain feature, make a game out of getting them to try it out. Have you hosted any fun challenges to get your athletes to better use Zen Planner? Share your comments below!


Fun challenges are a great way to help grow your community and retain your valued athletes. If you’re looking for additional ways to help keep athletes coming back to your box, get your copy of our guide, Essential Strategies for Athlete Retention.

 

CF Retention Guide

Tiffany Houkom

Tiffany Houkom, Search Engine Marketing Specialist
Zen Planner

Born and raised in Denver, Tiffany is a Colorado girl to her core. From snowboarding and hiking to working out at her neighborhood CrossFit® box, Tiffany has a hard time sitting still. Professionally, Tiffany has over six years of digital marketing experience, and currently serves as Zen Planner’s Search Engine Marketing Specialist.

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