At Zen Planner, our mission is to make the world a happier and healthier place.   

With that mission in mind, we are thrilled to announce that our parent company, Daxko, has acquired SugarWOD!   

It’s all about community.

SugarWOD has been on our radar for quite some time now, as we share the same home base in the Front Range of the Colorado Rockies and both passionately serve boutique and affiliate gyms. Over the past several years, more and more of our customers have started using both Zen Planner and SugarWOD to manage their business, grow their community and delight their members. It’s no surprise that they’ve also been asking for an integration to help them seamlessly manage their business using the two platforms.   

The writing was on the wall.   

Once we began discussing an integration with SugarWOD, it became clear that a deeper relationship was on the horizon. SugarWOD delivers industry-leading workout tracking that fuels community engagement, something our customers have been asking for, while Zen Planner and Daxko provide a strong foundation for future growth with hundreds of experienced and passionate team members. As we strive to expand our offerings for our customers, adding SugarWOD to our family was a no-brainer.   

“We are incredibly excited to welcome SugarWOD and their community to the Daxko family,” says Ron Lamb, Daxko’s CEO. “After talking to Drew and Shayna, it was obvious that their mission closely aligns with ours. The entire SugarWOD team, like Daxko, is striving to make the world a happier and healthier place. The CrossFit® community has truly embraced SugarWOD, and this acquisition is going to exponentially increase our impact in the industry. This aligns with our acquisition strategy, as it is centered around expanding our offerings to better serve our customers and provide the best possible experience.” 

– Ron Lamb, CEO of Daxko  

I’m thrilled for the SugarWOD community to join the Daxko family,” says Drew Larsen, SugarWOD’s Founder. “Among our customers, Zen Planner is the most widely used gym management system, so they have been on our radar for a while. After talking to the Daxko leadership team, I was impressed by their mission and vision for our industry. This acquisition is going to better serve our community and help millions of people as we continue to grow with Zen Planner and Daxko. 

– Drew Larsen, Founder of SugarWOD

A little more about SugarWOD

If you’re not familiar with SugarWOD, they strive to do just one thing exceptionally well: give coaches and everyday athletes a memorable workout experience.    

Their software includes easy-to-use WOD tracking software and an addictive mobile app to help gyms:  

  • Strengthen their community 
  • Equip coaches to succeed  
  • Run efficient and effective classes   

Learn how Zen Planner + SugarWOD can help you build a strong community and keep you focused on what matters most, your members.

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