Yelp listings that lack photos look downright unimpressive. It’s amazing how much a couple photos of your space and your members working out can add to your listing. Compare the two listings below, the first lacks images and the second, our client Flower City CrossFit®, has several images.
Both business owners and visitors/members have the ability to add photos of your business to Yelp. Images you upload will be labeled as “From the business owner,” while photos from visitors will appear with a link to that visitor’s Yelp profile, as well as how many reviews and connections that person has.
There’s a gray area when it comes to asking your members to write Yelp review, so instead of asking for a review, host a photo contest. Encourage your members to upload photos taken during class and at the gym, and offer some sort of award (free shirt, free classes, etc.) to the member who posted the best photo to your listing.
Yelp optimization is a critical component of a comprehensive digital marketing strategy. To learn more about marketing your business online, get your free copy of our Search Engine Marketing Checklist for Fitness Businesses.