“If your business depends on you, you don’t own a business, you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

– Michael Gerber, The E-Myth Revisited

In this business management classic, Michael Gerber frames the theory that small business owners can’t play every role in their business over the long run. Those three roles mentioned in this book are Entrepreneur, Manager and Technician. There are many books and thought leaders who preach similar concepts, but at the end of the day, it really depends on the type of business and lifestyle YOU want.

Defining Your Dream Business

In the affiliate gym industry, motivations and backgrounds vary greatly.

For some owners, building an affiliate gym is their only professional focus. For others, their affiliate gym is a passion-based investment.

For some owners, all they want to do is coach and directly serve their community. For others, all they want to do is scale the business so they can pick and choose when they coach.

For some owners, simple is best and they want to master their single location. For others, expansion is the dream and they want to replicate their success to multiple locations.

What does your dream affiliate gym business look like?

Running Your Dream Business

Factory Forged recently visited the Zen Planner offices and spoke with us about their business, mission and running a successful affiliate gym. During the talk, Chris Thorndike of Factory Forged covers the most important success factors for affiliate gym owners and how building an affiliate gym business that aligns with your vision can be achieved.

Watch the video here:


Factory Forged, a Zen Planner partner, develops gym owners into effective leaders, teaches them profitable strategies and shows them how to gain control over their life, finances and gym, so that they can provide for their families, spend time doing the things they love and build careers they are proud to have.


Zen Planner is dedicated to accelerating your business with best-in-breed solutions and unmatched research.

Download the Annual Affiliate Gym Benchmark Report to get the best industry data available!

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