A yoga studio website is no longer a competitive advantage, it’s a necessity. With so many people turning to Google to find businesses in their neighborhood, if you don’t have a yoga studio website, you simply won’t be discovered.
Simply having a website is not enough. A study from Stanford University found that 46% of people say a website’s design is the top criteria for deciding if a company is credible or not. To make sure your yoga studio website is helping rather than hurting you, make sure it has the following components.
1. Correct and Complete Contact Information
52% of mobile users consider the physical address to be the most important piece of information on a local business website. Closely following a map and phone number. Make sure prospective students can find and contact you by ensuring your phone number, email address and address are up-to-date.
2. Lead Forms
65% of businesses say that traffic and lead generation is their top challenge. Make it simple for prospective students to contact your business by embedding lead forms throughout your site. To entice visitors to fill them out, be sure to include a call-to-action (CTA) that promotes an offer for new students (Try A Free Class, Sign Up For A Free Week, Schedule a Consultation, etc.).
44% of site visitors claim that hours of operation is the most important piece of information on a website. It’s essential that you have an updated schedule embedded on your website. Prospective students will visit this to make sure the class times you offer fit into their schedule and that they are interested in the types of classes offered. Embedding ensures any last minute changes to your schedule are visible on your site.
4. Responsive Design
88% of local searches occur on a smartphone, and 61% of consumers say they’re more likely to contact a local business if they have a mobile-friendly site. Responsive design enables your website to adjust its display based on the visitor’s device. No matter the device someone arrives on, they’ll have an awesome user experience.
These are just a few of the key components your yoga studio website should have. Interested in learning more website must-haves? Get your free copy of our checklist, 10 Things Your Yoga Studio Website Must Have.