How Ryan built Classified Fitness with Zen Planner’s advanced gym management software
A partnership built from day one
Since opening in 2017, Classified Fitness, a CrossFit affiliate based in Yuba City, California, has relied on Zen Planner's advanced gym management software to manage every aspect of its business operations.
Owner Ryan Wheeler adopted the platform from the start, and it's been integral to how he runs and grows his community.
“The biggest thing we have is being able to track attendance for our members and build our milestones based on that.”
Ryan Wheeler, Owner, CrossFit Classified Fitness From automating attendance reports to celebrating personal milestones, Zen Planner supports the gym’s mission to deliver a consistent and personalized experience that keeps members engaged and motivated.
Automating engagement with data-driven tools
For Ryan, Zen Planner’s ability to turn data into action is what sets it apart. Each week, his team uses the dashboard and custom reports to track member attendance patterns, especially for those who haven’t shown up for three or ten days.
“I can pull those up as individual reports, create a link, and post it in a Google Doc. As soon as I click that link, it takes me right to the report that’s fresh and ready to go.”
Ryan Wheeler, Owner, CrossFit Classified FitnessThis automation saves valuable time and the advanced gym management software ensures no member slips through the cracks. It's not just about efficiency. It's about maintaining relationships and keeping members accountable on their fitness journey.
At CrossFit Classified Fitness, recognition is a cornerstone of community. Zen Planner helps the team celebrate members’ achievements, whether it’s 250 or 500 classes completed or an upcoming birthday.
“We know when a birthday is coming up three days in advance. That way we can get a card ready, post about it in our newsletter, or just make sure we acknowledge them.”
Ryan Wheeler, Owner, CrossFit Classified FitnessThrough simple automations and easy access to data, the gym has built a reliable system to celebrate members consistently and reinforce the sense of belonging that keeps people coming back.
Empowering members with easy scheduling and tracking
Zen Planner isn’t just for owners and coaches but for members’ benefit, too. The mobile app allows them to reserve classes, view schedules, and log workouts effortlessly.
“Our members like that they can bring up the schedule and reserve class.”
Ryan Wheeler, Owner, CrossFit Classified FitnessThis simplicity empowers members to stay organized and track progress while giving coaches the insights they need to deliver better, more personalized sessions.
For Ryan, success goes beyond software features. It's about creating a gym culture where members feel seen, supported, and inspired.
“For most affiliate owners, I would say create a class experience that nobody wants to ever leave. Keep it simple, keep it fun, and help people get results because that’s the whole point.”
Ryan Wheeler, Owner, CrossFit Classified Fitness With Zen Planner's advanced gym management software handling all the behind-the-scenes operations, Ryan and his team can focus on what matters most: helping members thrive both inside and outside the gym.
Zen Planner: powering fitness communities
From attendance tracking and milestone recognition to automated engagement and reporting, Zen Planner gives gym owners the tools to simplify operations, enhance member retention, and strengthen community bonds.
At Classified Fitness, beyond being a software, Zen Planner is the foundation for a culture of consistency, accountability, and celebration.
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Join thousands of fitness business owners like Ryan Wheeler who trust Zen Planner to streamline operations and build stronger member connections.
Book a demo today and see how Zen Planner can power your gym’s growth and community engagement.
I’m Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I’m dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.
About the Author: Kelli Sweeting
I’m Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I’m dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.
