Having a modern, informative and responsive website is incredibly important for fitness business owners, which is why we began designing and maintaining websites for our customers a little over a year ago. While having a modern website is great, if you’re not properly marketing it, you simply won’t receive the traffic or conversions you’d like to see. This is why we launched a new Search Engine Marketing service that’s available to all customers who have a Zen Planner-built website.
Search Engine Marketing, or SEM, is a comprehensive digital marketing strategy with the goal of improving your website’s visibility within the search engines. Why is SEM so important?
- 93% of online experiences begin with a search engine.
- 72% of people who did a local search visited a business within five miles of their physical location.
- 60% of people click on one of the top three organic results, and 75% won’t look at the second page of Google.
The majority of prospective members are going to hear about your business one of three ways: driving by your location, hearing about your business from a friend or performing a search on Google. This is why you need to actively market it, through search engine optimization, local listings and pay-per-click advertising, all of which are included in our new SEM service.
Search Engine Optimization
Search Engine Optimization, or SEO, is the process of making both onsite and offsite improvements to obtain better positioning within the search engine results, maximizing the number of visitors to your website. With this service, our in-house Search Engine Specialist will optimize important coding components of your website including metadata and alt tags. Our Specialist will also act as a consultant, providing recommendations on what you can do to improve the SEO health of your website, such as linking and blogging opportunities.
As a local business, you must have complete, accurate local listings that link back to your website. We will optimize local listings on 15 key directory sites, such as Yelp, Google and Facebook. Local listings are an excellent way to get quality links back to your website (great for SEO!) and to gain more real estate in the search engine results pages.
Pay-per-click advertising, or PPC, is a strategic way to send targeted traffic to your website. Our Specialist will create highly targeted paid advertising campaigns focused on promoting your business to your ideal target market. This program includes the creation of conversion-optimized landing pages that are focused on getting these visitors to convert after clicking on your ads.
Zen Planner-built websites and search engine marketing are a powerful combination for fitness businesses. Interested in learning more about this service? Fill out this form to get in touch with one of our Software Specialists!
Interested in learning more about what it takes to create a solid Search Engine Marketing strategy? Get your free copy of our SEM Checklist for Fitness Businesses!