WHERE’S THE APP? – ZEN PLANNER MOBILE STRATEGY INSIGHTS
That’s a question we’ve been hearing a lot lately at Zen Planner.
As news of the new Zen Planner mobile solution spreads, more and more folks are searching the Apple and Android Stores for an app to download.
But, you won’t find our mobile solution in a store.
Zen Planner Adopts Responsive Web Design
Over the last year, we evaluated, built and tested two distinct mobile solutions–mobile apps and responsive mobile websites.
During that time, mobile technology adoption has evolved rapidly and responsive web design has made huge strides.
For those unfamiliar, “responsive” websites provide an optimal viewing, reading, and navigation experience on any size device, from a desktop computer, tablet, or mobile phone. The design approach is so significant, that Mashable declared 2013 the year of responsive website design. We couldn’t agree more.
We chose to adopt responsive website design so that we can continue to efficiently solve the needs our customers by providing full member features on all devices. Yes, even Android.
Improving Your Member’s Experience
If 2013 is the year of responsive web design, then we’re delighted to be at the party.
With our responsive member connect website, you get the following benefits:
- Your Branding – Our goal is to promote your brand. You chose the icon for the member mobile bookmark.
- Faster updates – You don’t need to keep updating your app. We update it for you and it is instantaneous.
- Consistent user experience – You get full functionality across any device using a web browser Our new mobile solution improves your business and gives your members the experience they want.
Getting the New Zen Planner
During the last week of July, you will be able to set up your Zen Planner Member Connect site with a few clicks, upload an icon, and automatically send the address to your members.
Your members simply click the link from their mobile device and add the bookmark when prompted. You can see it looks, smells, and acts like an app. It’s that simple.
A Special Thanks
I would like to especially thank our customers who have been beta testing our mobile release. Your feedback has been fantastic, and has made this product better for all Zen Planners.
We have many more updates and improvements to talk about this month. Please stay tuned to our Facebook page for the latest updates and news.
As soon as we launch, our customers will receive an email with instructions on how to get the most of the new Zen Planner.
In the meantime, please don’t hesitate to call or email us if you have any questions or comments.
Jeff Gardner, CEO
Update on Our Mobile App
Our customers have asked, and we listed. We’re excited to announce that Zen Planner released an App that makes it even easier for members to self-serve. Our Kiosk iPad App enables your members to check in for class, sign up for memberships, pay drop-in fees, purchase retail items, digitally sign waivers and contracts and much more. Want to learn more about our innovative new App? Schedule a free demo with one of our Business Coaches today!