Amazing brands don’t just exist in large corporations. In today’s post, our good friend, martial arts consultant, Tom Callos, his tips building an amazing brand for your school.
When you think about how social media can benefit your business, you probably think of its advertising and lead generation capabilities. But social media is also a critical tool for strengthening your boot camp community.
When it comes to digital marketing, there’s one constant, and that’s change. Tactics that worked to bring in leads two years ago may not work today. But at the same time, new tools frequently pop-up, and we find different ways to connect with prospective customers. Case in point is the improved business functionality on Instagram.
Automating the lead management process at your gym, school or studio simply makes good business sense. It ensures your leads are contacted and nurtured, so none of them fall through the cracks. It also drastically cuts down on the time it takes for a lead to become a member or student.
Local events help you take your marketing to the next level. They give you exposure to a large group of people and allow you to connect on a personal level. To help get you started with event marketing, here’s our step-by-step action plan.
The ability to attract new athletes is critical to your box’s success. You might offer the best programming, coaching and equipment in your city, but if you’re not properly marketing your box, you simply won’t have athletes to train.