It’s important to acknowledge that not everyone walking into your gym values the same thing. Start by taking a look at your millennial member base and identifying the top three reasons they decided to join your gym.
Whether or not you’re active on Yelp, your fitness business’s listing will likely show up. That is why if a user clicks on a listing when searching for your gym, school or studio, you want to make sure they get accurate information.
I’m originally from Boston (I know, it isn’t that hard to figure out with my “wicked smaht” reference). I was at HubSpot’s conference, Inbound, a few weeks ago and one of the buttons they had floating around was “Wicked Smaht.” When I left I did feel pretty darn intelligent about all things marketing, but the conference also made me pretty attuned to noticing when a business is doing all the right things.
SEO is extremely important for local fitness businesses. Get detailed tips on the first step to creating a successful SEO strategy, a strong keyword list.
Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.
Spring is the season known for bringing new change, new energy and new life. So why not apply this to your fitness business website? When determining if your website needs a little spring cleaning keep in mind, less is more.
In this day and age, where nearly 90% of consumers use an internet search to make a purchasing decision, launching and running a business without a website is a foolish endeavor. If you happen to be facing this decision or aren’t sure if your website is all it can be, check out our list of reasons why you can’t afford to do without a website.
Whether you’re creating an intro video, a how-to video, a member spotlight or “going live”, here are five ways you can capitalize on this growing trend and create more watchable fitness videos.
More people are joining Instagram everyday and Instagram is quickly becoming their preferred social networking site. With that in mind, here are some tips for how you can (and should) build your brand on Instagram.
If you’re looking to increase the number of female students at your school, consider implementing the following four marketing tactics.
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