Marketing

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Should You Sell Retail at Your Gym? Sell Yes!

Selling gym retail is easier than you might think. Here’s why, and how, to get started.

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Increase Gym Membership Sales Utilizing the Funnel

What’s the perfect number of touches to make a sale? Unfortunately, there’s not one magic number. Certain research suggests at least six touches, but is eight or 10 better?

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4 Things Every Yoga Studio Website Must Have

A yoga studio website is no longer a competitive advantage, it’s a necessity. With so many people turning to Google to find businesses in their neighborhood, if you don’t have a yoga studio website, you simply won’t be discovered.

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Personas and Your Yoga Studio Marketing Strategy

Proper targeting is the key to a successful yoga studio marketing strategy. If you’re running ads without proper targeting, your chances of driving qualified leads to your website are very low.

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Why You Must Have a Modern Fitness Business Website

72% of consumers who perform a local internet search visit a store within five miles and 50% of mobile searchers visit a store within one day of their search. If you only have a Facebook page, there a good chance these searchers may never find your business.

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Best Fitness Website Tips from a Copywriter

Your website will be the first experience many prospective members have with your fitness business. It must make a good impression, as this can be a make or break for them coming in to check out a class.

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Affinity Marketing: Flip Your Gym’s Prospect Funnel

The internet has given you an audience of millions. Most of them don't want your service, so how do you find the people who do?

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Conversion Optimization 101 for Fitness Sites

Your fitness business needs a website in order to get discovered by individuals performing Google searches in your area. Do you have the necessary items to convert these prospects into potential members?

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How to Setup Google Analytics Goal Tracking for Zen Planner Embeds

Knowing how well your website is driving traffic and converting leads, members and purchases is important for business health. This guide will help you understand how to track several of your customers’ actions through Google Analytics in Member Connect and on your website with iFrame embeds.

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