Marketing

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Affinity Marketing: Flip Your Gym’s Prospect Funnel

The internet has given you an audience of millions. Most of them don't want your service, so how do you find the people who do?

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Conversion Optimization 101 for Fitness Sites

Your fitness business needs a website in order to get discovered by individuals performing Google searches in your area. Do you have the necessary items to convert these prospects into potential members?

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How to Setup Google Analytics Goal Tracking for Zen Planner Embeds

Knowing how well your website is driving traffic and converting leads, members and purchases is important for business health. This guide will help you understand how to track several of your customers’ actions through Google Analytics in Member Connect and on your website with iFrame embeds.

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Creating a Fitness Challenge for Your Studio

Fitness challenges are one of the very best ways to help your members kick start their fitness regime and see impressive results fast. While it may seem daunting to pull together a challenge for your studio, it’s not. Check out this step-by-step list of things you need to do.

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6 Simple Ways to Reach Students in Your Neighborhood

Today we are going to focus solely on how to get your name in front of school-aged students in your community. You might already be doing some of the things we’re going to suggest, but hopefully, you’ll get a few new ideas and a renewed excitement about connecting with elementary and middle school students in your community.

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3 Bits of Advice for When Your Gym’s Instagram Posts Suck

With just a little attention to Instagram Insights, you can make sure that your gym's posts get the engagement you're hoping for.

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6 Ways to Convert Groupon Visitors and Drop-Ins

Converting your drop-ins and Groupon students isn’t hard. It just takes putting a few key strategies in place.

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How to Build an Amazing Brand for Your Martial Arts School

Amazing brands don’t just exist in large corporations. In today’s post, our good friend, martial arts consultant, Tom Callos, his tips building an amazing brand for your school.

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Building Community at Your Boot Camp Part 2: Social Media

When you think about how social media can benefit your business, you probably think of its advertising and lead generation capabilities. But social media is also a critical tool for strengthening your boot camp community.

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11 Ways to Build Your School’s Community with Social Media

Since community is about relationships and connections, social media is an invaluable tool for nurturing those friendships made in your classes.

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