Author: zenplanner

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The Box Business Plan: Part 1

This four-part blog series is a step-by-step guide to writing a business plan. In it, I’ll give you the equations you’ll need to be successful. Every gym is different, but the best have things in common.

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Seven Tips to Help You Host a Successful Workshop at Your Yoga Studio

A workshop can be very good for business. Not only will your current students (and teachers) learn something, you might find yourself with several new students by the end of the day!

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4 Ways to Retain the Best Teachers at Your Yoga Studio

Teachers tend to work at numerous studios and might leave yours if they get a class that offers more money or is closer to home. When they're connected to multiple studios, it's hard to get them to develop a special allegiance to yours. 

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4 Reasons to Limit Class Sizes at Your Fitness Studio

As the fitness studio owner, of course you want your classes to be popular, and of course you want more members who love them. But when classes get too big, the quality of the member experience starts to decline.

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Affinity Marketing: Flip Your Gym’s Prospect Funnel

The internet has given you an audience of millions. Most of them don't want your service, so how do you find the people who do?

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Adding Value: Tips to Implement Fitness Seminars, Specialty Classes and Community Events

By now you’ve realized that it takes time to put on a seminar, specialty class or community event. If you want to have a successful event, you must plan ahead of time. Here are some strategies we use when planning for a successful event.

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Why We Ditched the Whiteboard After Four Years

While we loved the physical whiteboard and believed it offered several benefits, we ultimately felt like we could provide more value to our members by switching to an automated version. If you are thinking about making the switch in your box, here is the thought process we followed that ultimately convinced us to change, and might even convince you to do the same.

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Why Entrepreneurial Budgeting is Vital for Fitness Business Owners

Budgets are the only way to make sure that your money is being used properly and to get control of your spending. If you don’t have a detailed budget, you are doing yourself, and those who depend on you, a disservice. A budget can drastically change the projection of your entire life and here are a few reasons how.

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3 Vital Coach Metrics You Should Track to Grow Your Gym

The focus of this article is how to measure the effectiveness of your coaching service(s). Here are the three most important coach metrics that will directly benefit the short and long-term growth of your business.

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