Author: zenplanner

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Affinity Marketing: Flip Your Gym’s Prospect Funnel

The internet has given you an audience of millions. Most of them don't want your service, so how do you find the people who do?

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Adding Value: Tips to Implement Fitness Seminars, Specialty Classes and Community Events

By now you’ve realized that it takes time to put on a seminar, specialty class or community event. If you want to have a successful event, you must plan ahead of time. Here are some strategies we use when planning for a successful event.

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Why We Ditched the Whiteboard After Four Years

While we loved the physical whiteboard and believed it offered several benefits, we ultimately felt like we could provide more value to our members by switching to an automated version. If you are thinking about making the switch in your box, here is the thought process we followed that ultimately convinced us to change, and might even convince you to do the same.

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Why Entrepreneurial Budgeting is Vital for Fitness Business Owners

Budgets are the only way to make sure that your money is being used properly and to get control of your spending. If you don’t have a detailed budget, you are doing yourself, and those who depend on you, a disservice. A budget can drastically change the projection of your entire life and here are a few reasons how.

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3 Vital Coach Metrics You Should Track to Grow Your Gym

The focus of this article is how to measure the effectiveness of your coaching service(s). Here are the three most important coach metrics that will directly benefit the short and long-term growth of your business.

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How to Build a Winning Team

The difference between success and failure for many small businesses within the first five years is often dependent upon the support of a strong team.

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Adding Value: Tips to Implement Seminars, Specialty Classes and Community Events

So you want to provide more for your members, your brand and ultimately, your bank account? Seminars, specialty classes and community events are great ways to accomplish this.

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3 Bits of Advice for When Your Gym’s Instagram Posts Suck

With just a little attention to Instagram Insights, you can make sure that your gym's posts get the engagement you're hoping for.

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How to Build an Amazing Brand for Your Martial Arts School

Amazing brands don’t just exist in large corporations. In today’s post, our good friend, martial arts consultant, Tom Callos, his tips building an amazing brand for your school.

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