Author: Tiffany Houkom

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How to Run a Successful Gym: Tips From Thriving Studios

We released our 2nd annual Boutique Benchmark Report sharing what top performing gyms are doing right. See our top 3 tips to help you run a successful gym!

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3 Things to Know When Starting a Yoga Business

Starting a yoga business is an exciting, and sometimes even daunting, venture. You have the passion for yoga, which is the first step, but you also need insight into what other studios have done to build successful businesses.

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Zen Planner Releases Its 2nd Edition of the 2017 Yoga Studio Benchmark Report

After digging into the data, our team was able to develop our 2017 Yoga Studio Benchmark Report, which features the most detailed financial performance data available in the yoga industry.

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3 Yelp Marketing Tips for Fitness Businesses

Whether or not you’re active on Yelp, your fitness business’s listing will likely show up. That is why if a user clicks on a listing when searching for your gym, school or studio, you want to make sure they get accurate information.

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6 Things to Know Before Starting a Boot Camp

The arrival of warm weather presents a great opportunity to start thinking about hosting an outdoor boot camp this spring and summer. Before starting your own boot camp, there are six key things you need to take into consideration.

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Martial Arts Industry Trends

The martial arts industry is ever-evolving & new fitness programs based around it are constantly being introduced. See some of the latest industry trends!

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Zen Planner Releases Second-Annual Fitness Industry Reports

Our customers have frequently asked about the specific things top performing businesses are doing to create financial success for themselves. This led us to survey hundreds of fitness business owners from around the world in the martial arts, affiliate gym, boutique fitness and yoga industries to determine just that.

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Pro Gym Retention Idea: Assign Athletes to a Coach

Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.

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4 Ways to Market Your Martial Arts School to Women

If you’re looking to increase the number of female students at your school, consider implementing the following four marketing tactics.

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Getting Equipment for Your Affiliate Gym

While some new affiliate expenses like affiliation fees, are fixed, there are other costs that can be reduced by shopping around or having a strategic plan in place. The biggest and easiest way to cut costs upfront is by having a strategic approach to purchasing equipment.

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