Author: Shilo Lucyk

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How to Create a Referral Program for Your Fitness Boot Camp

Referral programs are easy to create and completely worth the effort it takes to build one. In today’s post, we’ll walk you through everything you need to know to create a program for your boot camp.

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How to Beat the Summer Attendance Slump

The thing is, summer doesn’t have to be synonymous with an empty gym. With some planning and a little work, you can keep your members engaged and motivated to work out all summer long.

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How to Create a Martial Arts School Business Plan

Too often business owners get lost in the day-to-day running of things and forget to take the time to be strategic. But creating a well structured business plan for your martial arts school has many benefits

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10 Reasons Your Fitness Business MUST Have a Website

In this day and age, where nearly 90% of consumers use an internet search to make a purchasing decision, launching and running a business without a website is a foolish endeavor. If you happen to be facing this decision or aren’t sure if your website is all it can be, check out our list of reasons why you can’t afford to do without a website.

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4 Powerful Ways to Grow Your Martial Arts School

Recruiting new students is something all school owners want to be better at, but it’s a process that takes time and constant work. If you put off the process and only think about it when you actually need new students, you’ll end up scrambling and working harder than you have to. But if you diligently work at it a few hours a week, you’ll have a steady stream of new faces throughout the year.

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4 Martial Arts Social Media Marketing Tips for School Owners

To make sure you’re using social media to its fullest potential for your school, we pulled together a list of the current best practices for your social strategy.

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Pros and Cons of Offering Childcare at Your Fitness Studio

At some point, every studio owner considers providing childcare for his or her members. Should you do it?

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Must Have Sections for Your Gym’s Staff Handbook

Handbooks are invaluable for keeping your team informed of your policies and can help you out of an HR jam. So no matter how tedious they are to create, you must do the work to write one. Here’s some advice on the main sections your handbook should contain.

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Guidelines for Running Groupon and LivingSocial Deals at Your Yoga Studio

Groupon and LivingSocial can work well to bring in a fresh batch of new students, and in some cases, these programs have saved underperforming studios. But if Groupon and LivingSocial promotions aren’t handled well, they can devalue classes and create conflict and dissatisfaction within your loyal student base.

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Operational Excellence Part 6: The Importance of Accurate Reporting

Earlier in this series, we explored topics like diversifying your revenue and making sure you’re saving time with automations. Today we talk about why accurate reporting is critical for the long-term success of your box.

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