The customer journey refers to the path prospects take to become customers. Mapping out this process is a useful exercise because it allows you as the business owner to identify the stages you’re currently communicating with your prospects and where you may be dropping the ball.
If community is the most important success factor for your fitness business, then your business model should encourage a loyal community - commitments rather than inconsistent transactions.
Determining your advertising budget isn't difficult, but it does take some know-how. Read on to view 4 key performance indicators that will help you when establishing your budget.
Selling retail is a great way to boost bottom line revenue for your business and can be great for word-of-mouth marketing. Read on for some actionable tips and advice.
Growing your Instagram account can be a huge boost to your business. Check out these 5 winning strategies from Tara LaFerrara on how to grow your following.
Blogging is uber important for fitness businesses, particularly when it comes to local SEO. We've outlined four resources that will help you kickstart your blog and start brining in more prospects. Check it out!
Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.
Whether you’re creating an intro video, a how-to video, a member spotlight or “going live”, here are five ways you can capitalize on this growing trend and create more watchable fitness videos.