Author: Rick Siegrist

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4 KPI’s for Creating Your Advertising Budget

Determining your advertising budget isn't difficult, but it does take some know-how. Read on to view 4 key performance indicators that will help you when establishing your budget.

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3 Ways to Boost Revenue through Retail

Selling retail is a great way to boost bottom line revenue for your business and can be great for word-of-mouth marketing. Read on for some actionable tips and advice.

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Grow Your Instagram Following with 5 Winning Strategies from Tara LaFerrara

Growing your Instagram account can be a huge boost to your business. Check out these 5 winning strategies from Tara LaFerrara on how to grow your following.

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4 Tools to Kickstart Your Blog

Blogging is uber important for fitness businesses, particularly when it comes to local SEO. We've outlined four resources that will help you kickstart your blog and start brining in more prospects. Check it out!

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Using the Customer Journey to Sell More Gym Memberships

The customer journey refers to the path prospects take to become customers. Mapping out this process is a useful exercise because it allows you as the business owner to identify the stages you’re currently communicating with your prospects and where you may be dropping the ball.

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Why You Must Focus on Gym Retention Before Marketing Your Business

Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.

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5 Simple Tips to Make Your Fitness Videos More Watchable

Whether you’re creating an intro video, a how-to video, a member spotlight or “going live”, here are five ways you can capitalize on this growing trend and create more watchable fitness videos.

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