Author: Rick Siegrist

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Using the Customer Journey to Sell More Gym Memberships

The customer journey refers to the path prospects take to become customers. Mapping out this process is a useful exercise because it allows you as the business owner to identify the stages you’re currently communicating with your prospects and where you may be dropping the ball.

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Why You Must Focus on Gym Retention Before Marketing Your Business

Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.

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5 Simple Tips to Make Your Fitness Videos More Watchable

Whether you’re creating an intro video, a how-to video, a member spotlight or “going live”, here are five ways you can capitalize on this growing trend and create more watchable fitness videos.

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