Author: Justin Dowsett

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Cyber Security Month: 5 Tips to Keep Your Fitness Business Data Safe

October is cyber-security month. An increasing threat for businesses of all types, it's important to know what you can do to protect you, your business and your members. It's a dry topic so we've spiced it up with some great memes!

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How to Recruit Yoga Teachers

Having great teachers can make or break your studio. Read on to find out some ways to recruit excellent instructors for your studio.

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5 Incentives for Gym Members that Every Gym Should Try

Member engagement and retention are two of the most important factors for having a thriving fitness business. Read some of our favorite tips to incentivize and engage your member base.

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Building a Yoga Brand

Good branding is not accidental, it's intentional. Whether you've got a new business or if you've been in business for years you can always do something to improve your branding. Read on for some helpful insights and tips.

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A Marketing Calendar Template for Your Fitness Business

Planning out your marketing strategy is one of the most important parts of operating a successful fitness business. In order to be successful you need a plan and you need to stick to it. We've built out a marketing calendar template to help you do both!

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Gym Finance: Learning What You Don’t Know

Mastering gym finance is vital when operating a fitness facility. But the most important thing is to know what you don't know. To help you out, we've created a 40 page guide to gym finance to give you some actionable tips and advice to improve your gyms finances.

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Zen Planner’s Benchmark Report Retrospective: Key Findings

We conducted four fitness industry benchmark report surveys this year. Each of these surveys are addressed to a separate fitness industry vertical, Boutique Fitness, Martial Arts, Affiliate Gyms, and Yoga. In addition to the key insights learned for each specific vertical, we also found some commonalities that spanned across all business types in the fitness industry. Check out the videos and read on to learn more.

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Affiliate Gym Benchmark Report Retrospective: Key Findings

In our latest benchmark report we surveyed hundreds of affiliate gyms across the country to find out what separates the highest performing boxes from those that are struggling. After analyzing the data, we found a few key insights that could help any affiliate improve their business.

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Martial Arts Benchmark Report Retrospective: Key Findings

We surveyed hundreds of martial arts schools across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the martial arts industry.

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Yoga Benchmark Report Retrospective: Key Findings

We surveyed hundreds of yoga studios across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the yoga industry.

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